{"id":3517,"date":"2018-12-20T12:00:45","date_gmt":"2018-12-20T04:00:45","guid":{"rendered":"https:\/\/www.mingwatch.com\/?p=3517"},"modified":"2021-03-02T16:34:49","modified_gmt":"2021-03-02T08:34:49","slug":"%e9%8c%b6%e5%a3%87%e9%9b%99%e5%9f%8e%e8%a8%98-bvlgari-octo-finissimo","status":"publish","type":"post","link":"https:\/\/www.mingwatch.com\/hk\/2018\/12\/20\/%e9%8c%b6%e5%a3%87%e9%9b%99%e5%9f%8e%e8%a8%98-bvlgari-octo-finissimo\/","title":{"rendered":"\u9336\u58c7\u96d9\u57ce\u8a18 Bvlgari Octo Finissimo"},"content":{"rendered":"

\u7e7c\u4e0a\u4e16\u7d00\u4e03\u5341\u5e74\u4ee3\u4e4b\u5f8c\uff0c\u745e\u58eb\u50b3\u7d71\u88fd\u9336\u696d\u518d\u5ea6\u6b65\u5165\u5bd2\u51ac\u6b72\u6708\u3002\u8cb7\u9336\u4e5f\u8a31\u53ef\u4ee5\u4ecd\u8cb7\u7684\u4e0d\u4ea6\u6a02\u4e4e\uff0c\u4f46\u8ce3\u9336\u7684\u537b\u53eb\u82e6\u9023\u5929\u3002\u800c\u4e14\u4f9b\u6c42\u5982\u5507\u9f52\u76f8\u4f9d\uff0c\u9078\u64c7\u8d8a\u4f86\u8d8a\u5c11\uff0c\u751f\u610f\u8d8a\u4f86\u8d8a\u96e3\u505a\u7684\u8a71\uff0c\u640d\u5931\u7684\u9664\u4e86\u8ce3\u5bb6\uff0c\u8cb7\u5bb6\u4ea6\u4e0d\u898b\u5f97\u6700\u7d42\u53ef\u4ee5\u53d7\u60e0\u3002\u800c\u9019\u4e00\u5207\u90fd\u53ef\u6b78\u548e\u65bc\u4e92\u806f\u7db2\u7684\u6025\u901f\u767c\u5c55\u3002<\/h3>\n

 <\/p>\n

\u50b3\u5a92\u672a\u5fc5\u662f\u9996\u7576\u5176\u885d\uff0c\u4f46\u8eab\u8655\u5176\u4e2d\uff0c\u59cb\u7d42\u611f\u53d7\u8f03\u6df1\u3002
\n\u6709\u4eba\u8aaa\u7d19\u5a92\u5df2\u6b7b\uff0c\u6709\u4eba\u5805\u6301\u50b3\u7d71\u7d19\u5a92\u4ecd\u6709\u751f\u5b58\u7a7a\u9593\u3002\u6bcb\u9808\u722d\u62d7\uff0c\u4eca\u5929\u4e0d\u505aonline\u7684\uff0c\u7e31\u751f\u5b58\u4ea6\u53ea\u80fdbarely survive\uff0c\u66f4\u9051\u8ad6\u767c\u5c55\u3002\u54c1\u724c\u6295\u653e\u903e\u4e00\u534a\u5ba3\u50b3\u8cc7\u6e90\u5230\u7db2\u4e0a\u5e73\u53f0\uff0c\u7559\u7d66\u50b3\u7d71\u7d19\u5a92\u7684\u6240\u9918\u7121\u5e7e\uff0c\u5e7e\u4e4e\u53ef\u4ee5\u8aaa\u51b7\u98ef\u6b98\u7fb9\uff0c\u9935\u4e0d\u98fd\uff0c\u7e8c\u547d\u800c\u5df2\u3002\u4e16\u9053\u82e5\u6b64\uff0c\u53ef\u6028\u5f97\u8ab0\u3002\u60df\u7db2\u4e0a\u5831\u5c0e\uff0c\u5927\u90e8\u4efd\u90fd\u53ea\u80fd\u873b\u8713\u9ede\u6c34\uff0c\u4e0d\u5920\u6df1\u5165\u3002\u53ef\u4eca\u5929\u5927\u5bb6\u5c31\u662f\u4e0d\u8981\u9577\u7bc7\u5927\u8ad6\uff0c\u516b\u6b72\u81f3\u516b\u5341\u6b72\uff0c\u8ab0\u4e0d\u62ff\u8457\u4e00\u53f0\u624b\u6a5f\uff0c\u611b\u4e0d\u91cb\u624b\u3002\u50be\u5411\u7db2\u4e0a\u5e73\u53f0\uff0c\u5982\u6b64\u505a\u6cd5\uff0c\u5176\u5f0a\u6709\u4e09\u3002\u7b2c\u4e00\uff0c\u4ec0\u9ebc\u4e5f\u8981\u5feb\uff0c\u8cc7\u8a0a\u8981\u5feb\u4e4b\u9918\uff0c\u770b\u90fd\u8981\u770b\u5f97\u5feb\u3002\u4e0d\u8b80\u5b57\uff0c\u770b\u756b\u9762\uff0c\u5169\u5206\u9418\u5df2\u7d93\u662f\u6975\u9650\uff0c\u982d\u5341\u79d2\u5c31\u8981\u5438\u775b\u3002\u65bc\u662f\u5927\u5bb6\u53ea\u6c42gimmick\uff0c\u6c42noise\uff0c\u5927\u54c1\u724c\u6709\u77e5\u540d\u5ea6\u53ef\u8f03\u6613\u5f15\u4eba\u6ce8\u610f\uff0c\u7136\u5f8c\u5916\u8868\u6bd4\u5167\u6db5\u91cd\u8981\u767e\u500d\u3002\u4e00\u5207\u8b8a\u6210\u6f6e\u6d41\uff0c\u5feb\u4f86\u5feb\u53bb\uff0c\u5982\u6f6e\u6c50\u66f4\u66ff\u3002\u5230\u505a\u50b3\u5a92\u7684\u4e5f\u8feb\u65bc\u7121\u5948\uff0c\u9806\u61c9\u6f6e\u6d41\uff0c\u53ea\u722d\u671d\u5915\uff0c\u8981\u5feb\u8981\u65b0\u8981\u5438\u773c\u7403\uff0c\u5927\u5bb6\u90fd\u62cd\u5169\u5206\u9418\u7684\u77ed\u7247\uff0c\u80fd\u6709\u591a\u5c11\u5dee\u7570\uff1f\u6709\uff0c\u6709\u660e\u661f\u6709\u7f8e\u5973\uff0c\u7576\u7136\u66f4\u53d7\u6b61\u8fce\u3002\u82e5\u53ea\u770b\u6210\u679c\uff0c\u6349\u5230\u8001\u9f20\u5c31\u662f\u597d\u8c93\uff0c\u5225\u9053\u8c8c\u5cb8\u7136\u3002\u65bc\u662f\u5927\u5bb6\u90fd\u505a\u540c\u4e00\u6a23\u7684\u6771\u897f\uff0c\u6b64\u5176\u4e00\u5f0a\u3002
\n\u7b2c\u4e8c\uff0c\u56e0\u70badigital\u5c31\u662fmass\uff0c\u5927\u5bb6\u90fd\u53ea\u8457\u773c\u6578\u64da\uff0cclick rate\u4e00\u76ee\u4e86\u7136\u3002\u4e0d\u5920mass\u7684\uff0c\u6ce8\u5b9a\u5728\u6b64\u6d2a\u6d41\u4e0b\uff0c\u4e0d\u662f\u88ab\u6df9\u6c92\uff0c\u5c31\u53ea\u80fd\u96a8\u6ce2\u9010\u6d41\u3002mass\u4e0d\u4e00\u5b9a\u4fd7\uff0c\u66f2\u9ad8\u4ea6\u4e26\u975e\u5927\u6652\uff0c\u751a\u81f3\u53ef\u80fd\u6709\u4eba\u8aaa\uff0c\u6839\u672c\u6c92\u6709\u9ad8\u4f4e\u4e4b\u5206\uff0c\u6c92\u5206\u597d\u58de\uff0c\u9ad8\u4f4e\u597d\u58de\u5c31\u662f\u53d7\u6b61\u8fce\u8207\u5426\u3002\u4e0d\u5206\u9ad8\u4f4e\uff0c\u4e0d\u8fa8\u597d\u58de\uff0c\u5176\u5f0a\u4e4b\u4e8c\u4e5f\u3002\u7b2c\u4e09\uff0c\u53ea\u6c42click rate\uff0c\u53ea\u6c42engagement\uff0c\u5927\u5bb6\u90fd\u4f9d\u6a23\u846b\u8606\uff0c\u5927\u5bb6\u90fd\u4e0d\u5206\u597d\u58de\uff0c\u7136\u5f8c\u6700\u591a\u4eba\u770b\u7684\u77ed\u7247\uff0c\u5c31\u662f\u6709\u660e\u661f\u5c31\u662f\u6709\u7f8e\u5973\u3002\u5230\u6700\u5f8c\u5927\u5bb6\u90fd\u5fd8\u8a18\u4e86\uff0c\u53c8\u6216\u8005\u6839\u672c\u4e0d\u66fe\u5728\u610f\uff0cthe product itself\u3002\u4e0d\u932f\uff0c\u5ee3\u544a\u5176\u4e2d\u4e00\u500b\u76ee\u6a19\u5c31\u662f\u9019\u6a23\uff0c\u8b93\u4f60\u770b\u4e0d\u5230\u771f\u5be6\uff0c\u88fd\u9020\u5047\u8c61\u3002\u4f46\u50b3\u5a92\u4e0d\u662f\u8981\u5927\u5bb6\u770b\u6e05\u771f\u76f8\u55ce\uff1f\u4f60\u5728\u6240\u6709\u6578\u78bc\u5e73\u53f0\u4e0a\u770b\u5230\u7684\uff0c\u56fa\u7136\u6709\u597d\u591a\u771f\u5be6\uff0c\u53ef\u93e1\u4e2d\u82b1\u6c34\u4e2d\u6708\u7684\u4e5f\u4e0d\u6703\u5c11\uff0c\u6b64\u7b2c\u4e09\u5f0a\u4e5f\u3002\u80fd\u5426\u7d55\u8655\u9022\u751f\uff1f\u77ed\u671f\u5167\u6c92\u53ef\u80fd\u3002\u66f8\u5831\u6524\u4e5f\u8cb7\u5c11\u898b\u5c11\uff0c\u672a\u4f86\u53ea\u6709\u7db2\u4e0a\u5e73\u53f0\u3002\u5c07\u4f86\u7db2\u4e0a\u5a92\u9ad4\u6703\u5426\u6539\u8b8a\uff1f\u4e00\u5b9a\u6703\uff0c\u4f46\u5982\u4f55\u6539\u8b8a\uff1f\u6211\u5b8c\u5168\u4e00\u9ede\u982d\u7dd2\u4e5f\u6c92\u6709\u3002<\/p>\n

 <\/p>\n

\u53ea\u8fa6\u5c0f\u578b\u6d3b\u52d5<\/h3>\n

 <\/p>\n

\u50b3\u5a92\u58ae\u843d\uff0c\u54c1\u724c\u4e5f\u4e0d\u80fd\u7368\u5584\u5176\u8eab\u3002\u4f9d\u8cf4\u7db2\u4e0a\u5e73\u53f0\u5ba3\u50b3\uff0c\u8ddf\u5df2\u5f80\u7684\u505a\u6cd5\u5927\u76f8\u9015\u5ead\uff0c\u4ed6\u5011\u4e5f\u5728\u9069\u61c9\uff0c\u4e5f\u516d\u795e\u7121\u4e3b\u3002\u4ee5\u524d\u505a\u9a5a\u5929\u5730\u6ce3\u9b3c\u795e\u7684\u5927\u578b\u6d3b\u52d5\uff0c\u505aglobal event\uff0c\u505aregional event\uff0cbudget\u5927\uff0c\u4e00\u665a\u5c31\u82b1\u904e\u5343\u842c\u3002\u4eca\u5929\u8207\u5176\u505a\u4e00\u500b\u5927\u578b\u6d3b\u52d5\uff0c\u5012\u4e0d\u5982\u5316\u4e00\u70ba\u5341\uff0c\u505a\u5341\u500b\u751a\u81f3\u5e7e\u5341\u500b\u5c0f\u578b\u6d3b\u52d5\u3002\u505a\u4e00\u500b\u6d3b\u52d5\uff0c\u51fa\u4e00\u500bpost\u3002\u505a\u5341\u500b\u6d3b\u52d5\uff0c\u5c31\u6709\u5341\u500bpost\u3002\u4ee5\u524d\u5beb\u65b0\u805e\u7a3f\uff0c\u4eca\u5929\u6c92\u4eba\u8b80\uff0c\u6c92\u4ebapost\uff0c\u6c92\u6709\u7a7a\u9593post\uff0cpost\u4e86\u4e5f\u6c92\u4eba\u8b80\u3002\u7167\u7247\u4e5f\u4e0d\u7528\u767c\u7d66\u50b3\u5a92\uff0c\u53eb\u4eba\u81ea\u5df1\u4f86\u62cd\u3002\u4e5f\u4e0d\u7528\u53eb\u5c08\u696d\u651d\u5f71\u5e2b\u4f86\u64cd\u5200\uff0c\u4e00\u4eba\u4e00\u53f0\u624b\u6a5f\uff0c\u5df2\u62cd\u5f97\u5929\u82b1\u4e82\u589c\u3002\u54c1\u724c\u7406\u5ff5\uff1f\u7522\u54c1\u7279\u9ede\uff1f\u80cc\u5f8c\u6280\u8853\uff1fnobody cares\uff0c\u6211\u5011\u90fd\u53ea\u662f\u8b80tagline\uff0c\u770b\u76f8\u7247\u800c\u5df2\uff0cwhy bother\uff1f
\n\u751a\u81f3\u5230\u8981\u70bamarketing\u69cb\u601dcampaign\uff0c\u4e5f\u8ddf\u904e\u53bb\u505a\u6cd5\u5b8c\u5168\u4e0d\u4e00\u6a23\u3002\u4ee5\u524d\u8981\u626d\u76e1\u516d\u58ec\uff0c\u4e0d\u6210\u529f\u4fbf\u6210\u4ec1\u3002\u4eca\u5929\uff0c\u53ea\u6c42\u591a\uff0c\u91cf\u5ea6\u6210\u529f\u7684\u5c3a\u8ddf\u4ee5\u524d\u4e0d\u4e00\u6a23\u3002\u8981think out of the box\uff0c\u4ec0\u9ebc\u4e5f\u53ef\u4ee5\u8a66\uff0c\u65bc\u662f\u4ec0\u9ebc\u4e5f\u8a66\u4e00\u4e0b\u3002It doesn’t work\uff1f\u4e0d\u8981\u7dca\uff0c\u518d\u505a\u3002\u6c92\u6709\u4eba\u6703\u9810\u6e2c\u5f97\u5230\u54ea\u4e00\u6b3e\u624b\u904a\u6703\u6210\u529f\uff0c\u53ea\u6d88\u4e0d\u505c\u63a8\u51fa\u65b0\u904a\u6232\u5c31\u597d\u3002\u505a\u624b\u904a\u7684\uff0c\u505a\u7db2\u5287\u7684\uff0c\u505a\u6cd5\u90fd\u4e00\u6a23\uff0c\u5c31\u662f\u6392\u5c71\u5012\u6d77\uff0c\u591a\u5230\u4f60\u7121\u6cd5\u62d2\u7d55\uff0c\u7e3d\u6709\u4e00\u6b3e\u904a\u6232\u9069\u5408\u4f60\uff0c\u7e3d\u6709\u4e00\u5957\u5287\u96c6\u4f60\u6703\u770b\u3002\u53ea\u6d88\u4f60\u559c\u6b61\u624b\u904a\u611b\u770b\u5287\u96c6\uff0c\u4fbf\u4e0d\u80fd\u4e0dsubscribe\u6211\u5011\u7684\u7db2\u7ad9\uff0c\u9019\u5c31\u884c\u4e86\u3002\u9019\u7a2e\u53ea\u6d88\u591a\u5c31\u6210\u529f\u4e86\u4e00\u534a\u7684\u505a\u4e8b\u6a21\u5f0f\uff0c\u4e0d\u4f46\u5f71\u97ff\u4e86\u5ba3\u50b3\u7b56\u7565\uff0c\u5f71\u97ff\u4e86\u5927\u90e8\u4efd\u4f9d\u8cf4\u7db2\u7d61\u4f86\u751f\u5b58\u7684\u884c\u696d\uff0c\u751a\u81f3\u5f71\u97ff\u4e86\u9019\u4e00\u4ee3\u4eba\u3002\u53c8\u6216\u8005\u53ef\u80fd\u662f\u5012\u904e\u4f86\uff0c\u65b0\u4e00\u4ee3\u7684\u4eba\u5c31\u662ftry\uff0c\u6c92\u5206\u597d\u58de\u5c0d\u932f\u3002<\/p>\n

 <\/p>\n

\u7531\u6279\u767c\u5230\u96f6\u552e<\/h3>\n

 <\/p>\n

\u5927\u54c1\u724c\u624d\u6709\u80fd\u529b\u6295\u653e\u5927\u91cf\u8cc7\u6e90\u5230\u7db2\u4e0a\u5e73\u53f0\uff0c\u7136\u5f8c\u4e0b\u4e00\u6b65\u5c31\u90e8\u7f72\u5982\u4f55\u505ae-commerce\u3002\u5c31\u7b97\u4e0d\u67d3\u6307\u7db2\u4e0a\u92b7\u552e\uff0c\u4e5f\u8981\u958b\u81ea\u5df1\u7684\u5c08\u9580\u5e97\u3002\u4ee5\u524d\u958bboutique\uff0c\u539f\u56e0\u4e0d\u5916\u4e4e\u5169\u500b\u3002\u4e00\u4f86\u53ef\u4ee5\u7528\u4f5c\u5ba3\u50b3\u3002\u8207\u5176\u82b1\u9322\u79df\u4e00\u584a\u6236\u5916\u5ee3\u544a\u677f\uff0c\u5012\u4e0d\u5982\u958b\u5c08\u9580\u5e97\uff0c\u53c8\u53ef\u4ee5\u8ce3\u5ee3\u544a\uff0c\u9084\u53ef\u4ee5\u505a\u751f\u610f\uff0c\u4f55\u6a02\u800c\u4e0d\u70ba\u3002\u4e8c\u4f86\uff0c\u53c8\u8a2d\u5ee0\u53c8\u9020\u9336\u53c8\u8ce3\u5ee3\u544a\u53c8\u8acb\u4ee3\u8a00\u4eba\uff0c\u4f86\u5230\u6700\u5f8c\u4e00\u6b65\u8ce3\u9336\u90a3\u4e00\u523b\uff0c\u537b\u672a\u80fd\u8cab\u5fb9\u54c1\u724c\u5f62\u8c61\uff0c\u8c48\u4e0d\u529f\u8667\u4e00\u7c23\uff1f\u64c1\u6709\u81ea\u5df1\u7684\u5c08\u9580\u5e97\uff0c\u5c31\u80fd\u78ba\u4fdd\u597d\u597d\u628a\u95dc\u9019\u6700\u5f8c\u4e00\u6b65\u3002\u4e26\u975e\u70ba\u4e86\u80a5\u6c34\u4e0d\u6d41\u5225\u4eba\u7530\uff0c\u7d14\u7cb9\u53ea\u70ba\u53ef\u4ee5follow\u6574\u500b\u7531\u751f\u7522\u5230\u92b7\u552e\u7684\u904e\u7a0b\uff0c\u505a\u5230\u4e00\u7d72\u4e0d\u82df\u3002\u597d\u4e86\uff0c\u9019\u4e9b\u90fd\u53ea\u662f\u4ee5\u524d\u7684\u4e8b\u3002\u4eca\u5929\u5c31\u53ea\u9700\u4e00\u500b\u7406\u7531\u5c31\u8db3\u5920\uff0c\u5c31\u662f\u70ba\u62ff\u5230\u5ba2\u4eba\u7684\u8cc7\u6599\uff0c\u53ef\u4ee5\u5efa\u7acb\u81ea\u5df1\u7684database\u3002\u4e86\u89e3\u4eba\u5ba2\u6240\u9700\u56fa\u7136\u80fd\u6709\u52a9\u958b\u767c\u5c07\u4f86\u7684\u7522\u54c1\uff1b\u4e0d\u904e\u66f4\u91cd\u8981\u662f\uff0c\u5ba2\u6236\u7684\u8cc7\u6599\u5c31\u662f\u9322\uff0c\u7db2\u4e0a\u7684\u8cc7\u6599\u5c31\u662f\u5bf6\u3002
\n\u65e2\u7136\u54c1\u724c\u90fd\u6e96\u5099\u958b\u767c\u7db2\u4e0a\u5546\u5e97\uff0c\u53c8\u958b\u81ea\u5df1\u7684\u5be6\u9ad4\u5c08\u9580\u5e97\uff0c\u90fd\u958b\u59cb\u6e1b\u5c11\u6279\u767c\u751f\u610f\uff0c\u81ea\u5df1\u5305\u8fa6\u96f6\u552e\u696d\u52d9\uff0c\u9019\u81ea\u7136\u5f71\u97ff\u50b3\u7d71multi-brand\u7684\u96f6\u552e\u5546\u3002\u6709\u95dc\u96f6\u552e\u5546\u7684\u524d\u666f\uff0c\u9084\u6709\u4e0d\u5c11\u53ef\u4ee5\u503c\u5f97\u8a0e\u8ad6\u7684\u5730\u65b9\uff0c\u7559\u5f85\u65e5\u5f8c\u518d\u8ac7\u3002\u4eca\u6b21\u96c6\u4e2d\u5728\u4e92\u806f\u7db2\u5c0d\u6574\u500b\u9418\u9336\u696d\u7684\u5f71\u97ff\u3002\u65e2\u7136\u54c1\u724c\u90fd\u6253\u7b97\u81ea\u5df1\u92b7\u552e\uff0c\u50e7\u591a\u7ca5\u5c11\uff0c\u50b3\u7d71\u96f6\u552e\u5546\u56fa\u7136\u8981\u66f4\u52a0\u628a\u52c1\uff0c\u8981\u51fa\u76e1\u65b9\u6cd5\u53bb\u62db\u547c\u719f\u5ba2\u3002\u65bc\u662f\u53c8whatsApp\u53c8WeChat\u53c8IG\u53c8VIP\u6d3b\u52d5\uff0c\u7d50\u679c\u9020\u5c31\u4e86\u4e00\u73ed\u771f\u6b63\u7684KOL\u51fa\u4f86\u3002<\/p>\n

 <\/p>\n

\u771f\u6b63KOL<\/h3>\n

 <\/p>\n

\u6211\u6700\u60f3\u8aaa\u7684\uff0c\u5176\u5be6\u5c31\u662f\u9019\u73edKOL\u3002\u5176\u4ed6\u884c\u696d\u7684KOL\u5982\u4f55\u6d1e\u6089\u884c\u60c5\uff0c\u6211\u4e0d\u77e5\u9053\u3002\u4f46\u4eca\u5929\u9418\u9336\u754c\u7684KOL\u7d55\u5c0d\u662f\u4e00\u547c\u767e\u61c9\u3002\u4ed6\u5011\u5c31\u6bd4\u54c1\u724c\uff0c\u6bd4\u9336\u884c\uff0c\u6bd4\u50b3\u5a92\u90fd\u66f4\u4e86\u89e3\u5e02\u5834\u8d70\u52e2\u3002\u56e0\u70ba\u4ed6\u5011\u4e0d\u4f46\u53ef\u4ee5\u700f\u89bd\u6392\u5c71\u5012\u6d77\u7684\u7db2\u4e0a\u5831\u5c0e\uff0c\u4ed6\u5011\u9084\u6703\u4e0d\u505c\u6536\u5230\u96f6\u552e\u5546\u548c\u54c1\u724c\uff0c\u751a\u81f3\u6c34\u8ca8\u5546\u548c\u4e8c\u624b\u9336\u5e97\u7684\u8cc7\u8a0a\u3002\u800c\u4e14\u4e0d\u53ea\u9650\u65bc\u9999\u6e2f\uff0c\u800c\u662f\u6536\u5230\u5916\u570b\u9336\u884c\u548c\u6c34\u8ca8\u5546\u7684\u8cc7\u8a0a\uff0c\u56e0\u70ba\u4ed6\u5011\u90fd\u5230\u5916\u570b\u8cb7\u9336\uff0c\u4e5f\u662f\u5916\u570b\u5546\u5e97\u7684VIP\u3002\u4e0d\u505c\u6536msg\uff0c\u7121\u9593\u65b7\u5730\u63a5\u6536\u5230\u56db\u65b9\u516b\u9762\u6e67\u4f86\u7684\u8a0a\u606f\u3002
\n\u597d\u4e86\uff0c\u4ed6\u5011\u662f\u771f\u6b63\u7684KOL\uff0c\u771f\u6b63\u638c\u63e1\u5e02\u5834\u8108\u535a\u3002\u800c\u6700\u91cd\u8981\u7684\u8cc7\u8a0a\u662f\u4ec0\u9ebc\uff1f\u5c31\u662f\u50f9\u9322\u3002\u77e5\u9053\u54ea\u4e00\u679a\u9336\u500b\u500b\u90fd\u722d\u8457\u8981\uff0c\u77e5\u9053\u54ea\u6b3e\u4e4f\u4eba\u554f\u6d25\uff0c\u6298\u5b8c\u53c8\u6298\uff0c\u6298\u5b8c\u53c8\u6298\u3002\u4e5f\u8a31\u4ee5\u524d\u53ef\u4ee5\u7368\u65b7\u7368\u884c\uff0c\u4e5f\u8a31\u4ee5\u524d\u53ef\u4ee5\u96a8\u5fc3\u6240\u6b32\uff0c\u4f46\u4eca\u5929\u96a8\u8457\u4e92\u806f\u7db2\u7684\u666e\u53ca\uff0c\u96a8\u8457\u8cc7\u8a0a\u79d1\u6280\u7684\u767c\u9054\uff0c\u96a8\u8457\u7121\u6642\u7121\u523b\u90fd\u638c\u63e1\u4f4f\u5e02\u6cc1\uff0c\u4f60\u6c92\u53ef\u80fd\u8996\u800c\u4e0d\u898b\uff0c\u7121\u53ef\u80fd\u8996\u82e5\u7121\u7779\uff0c\u7121\u6cd5\u7f6e\u82e5\u7f54\u805e\uff0c\u4f60\u90fd\u6703\u7559\u610f\u50f9\u9322\u3002
\n\u56e0\u70ba\u4e92\u806f\u7db2\u7684\u666e\u53ca\uff0c\u56e0\u70ba\u8cc7\u8a0a\u79d1\u6280\u7684\u767c\u9054\uff0c\u6578\u78bc\u5e73\u53f0\u4e0a\u90fd\u53ea\u80fd\u873b\u8713\u9ede\u6c34\u5f0f\u5831\u5c0e\uff0c\u5168\u90fd\u5831\u5c0e\u8457\u540c\u4e00\u6a23\u7684\u4e8b\u60c5\uff0c\u7528\u540c\u4e00\u500b\u89d2\u5ea6\u53bb\u5c55\u793a\uff0c\u7136\u5f8c\u54c1\u724c\u53c8\u53ea\u80fd\u82b1\u679d\u62db\u5c55\u5730\u4e0d\u505c\u8209\u8fa6\u6d3b\u52d5\uff0c\u4ee5\u70ba\u85c9\u6b64\u53ef\u4ee5\u6f5b\u79fb\u9ed8\u5316\uff0c\u63a5\u8457\u7db2\u7d61\u4e0a\u53c8\u50b3\u4f86\u5927\u91cf\u8cc7\u8a0a\uff0c\u53ef\u7121\u6cd5\u626d\u8f49\u7684\u662f\uff0c\u9019\u4e9b\u6d41\u50b3\u7684\u8cc7\u8a0a\u53c8\u591a\u4ee5\u50f9\u9322\u70ba\u4e3b\u3002\u5728\u7db2\u7d61\u4e0a\uff0c\u5c31\u662fmass\uff0c\u5c31\u662fbrief\uff0c\u5c31\u662f\u53ea\u770b\u660e\u661f\u7f8e\u5973\uff0c\u5c31\u662f\u53ea\u7ba1\u98a8\u82b1\u96ea\u6708\uff0c\u5c31\u662f\u53ea\u8457\u91cd\u50f9\u9322\u3002\u7d50\u679c\uff0c\u76f8\u5c0d\u800c\u8a00\uff0c\u6c92\u591a\u5c11\u4eba\u7406\u6703\u597d\u58de\uff0c\u6c92\u591a\u5c11\u4eba\u8457\u91cd\u9ad8\u4f4e\u3002\u7121\u4eba\u4e0d\u8b58\uff0c\u53c8\u5347\u503c\uff0c\u9084\u4e0d\u4e00\u679d\u7368\u79c0\uff1f<\/p>\n

 <\/p>\n

\u597d\u6642\u4ee3\u58de\u6642\u4ee3<\/h3>\n

 <\/p>\n

\u904e\u53bb\u5e7e\u5e74\u4e0d\u5c11\u54c1\u724c\u90fd\u63a8\u51fa\u8d85\u8584\u4f5c\u54c1\uff0c\u53ef\u4eca\u5929\u8d85\u8584\u8155\u9336\u7684\u5bf6\u5ea7\u5c31\u843d\u5728Bvlgari\u624b\u4e0a\u3002\u5148\u6709\u8d85\u8584\u7684BVL 128\u624b\u4e0a\u934a\u6a5f\u82af\uff0c\u63a5\u8457\u7adf\u7136\u6709\u6bd4\u624b\u4e0a\u934a\u6a5f\u82af\u66f4\u8584\u7684\u624b\u52d5\u9640\u98db\u8f2a\u6a5f\u82afBVL 268\uff08BVL 128\u662f2.23\u6beb\u7c73\u539a\uff0cBVL 268\u53ea\u539a1.95\u6beb\u7c73)\u3002\u9664\u4e86\u6700\u8584\u7684\u9640\u98db\u8f2a\uff0c\u9084\u6709\u6700\u8584\u7684\u4e09\u554f\uff08BVL 362\u53ea\u539a3.12\u6beb\u7c73)\u3002\u5230\u4eca\u5929\u7adf\u7136\u53c8\u518d\u4e00\u6b21\u7834\u7d00\u9304\uff0c\u9020\u51fa\u7576\u4eca\u6700\u8584\u7684\u81ea\u52d5\u6a5f\u82af\uff0cBVL 138\u6a5f\u82af\u7684\u539a\u5ea6\u53ea\u67092.23\u6beb\u7c73\uff0c\u8ddf\u624b\u4e0a\u934a\u7684BVL 128\u540c\u4e00\u500b\u539a\u5ea6\u3002\u800cOcto Finissimo Tourbillon Skeleton\u548c\u93e4\u7a7a\u9640\u98db\u8f2a\u8155\u9336\u8207Octo Finissimo Automatic\u81ea\u52d5\u8155\u9336\uff0c\u66f4\u65bc\u53bb\u5e74\u7684\u65e5\u5167\u74e6\u9418\u9336\u5927\u8cde\uff08Grand Prix d’Horlogerie de Gen\u00e8ve\uff09\u540c\u7372\u6b8a\u69ae\u3002Octo Finissimo\u513c\u7136\u5df2\u7d93\u6210\u70ba\u4e86Bvlgari\u6700iconic\u7684\u6b3e\u5f0f\uff1b\u9019\u500b\u610f\u5927\u5229\u540d\u5b57\u4ea6\u6210\u70ba\u4e86\u4e0d\u4f46\u300c\u8d85\u8584\u300d\uff0c\u751a\u81f3\u662f\u300c\u6700\u8584\u300d\u7684\u4ee3\u540d\u8a5e\u3002
\nOcto Finissimo\u7cfb\u5217\u4e0d\u55ae\u8981\u6311\u6230\u6700\u8584\u7684\u6975\u81f4\uff0c\u5448\u73fe\u51faBvlgari\u7cbe\u76ca\u6c42\u7cbe\u7684\u614b\u5ea6\uff0c\u6bcf\u500b\u65b0\u8a2d\u8a08\u90fd\u5efa\u57fa\u65bc\u4e00\u7a2e\u91cd\u65b0\u601d\u8003\u3001\u91cd\u65b0\u8a2d\u8a08\u8207\u91cd\u5851\u9ad4\u7a4d\u7684\u80fd\u529b\uff0c\u4ed6\u5011\u66f4\u6709\u80fd\u529b\u5c07\u6a5f\u68b0\u5de5\u85dd\u8207\u5927\u81bd\u6642\u5c1a\u7684\u6982\u5ff5\u5408\u800c\u70ba\u4e00\uff0c\u4ee4\u5230Octo Finissimo\u7cfb\u5217\u5448\u73fe\u7684\u9762\u76f8\u4e0d\u53ea\u662f\u6700\u8584\u7684\u6a5f\u68b0\u9336\uff0c\u9084\u6709\u4e00\u7a2e\u5225\u5177\u500b\u6027\u7684\u578b\u683c\u3002\u770b\u770b\u4eca\u5e74\u65b0\u51fa\u7684Octo Finissimo Minute Repeater Carbon\u78b3\u7e96\u7dad\u4e09\u554f\u9336\uff0c\u904e\u5f80\u54ea\u6709\u50cf\u9019\u6a23\u578b\u683c\u7684\u4e09\u554f\u6b3e\u5f0f\uff1f\u90a3\u7a2e\u5efa\u57fa\u65bc\u50b3\u7d71\u6a5f\u68b0\u5de5\u85dd\u53c8\u4ee4\u4eba\u773c\u524d\u4e00\u4eae\u7684\u6642\u5c1a\u98a8\u91c7\u662f\u524d\u6240\u672a\u898b\u7684\u3002Octo Finissimo Automatic Sandblasted\u5674\u7802\u81ea\u52d5\u8155\u9336\u662f\u53e6\u4e00\u7a2eminimal\u639b\u5e25\u7684\u6642\u5c1a\uff0c\u904e\u5f80\u93c8\u5e36\u6b3e\u5f0f\u7684\u91cd\u91cf\u5f88\u591a\u6642\u4ee4\u4eba\u537b\u6b65\uff0c\u93c8\u5e36\u7684\u9020\u5de5\u4e5f\u6703\u5f71\u97ff\u4f69\u6234\u7684\u8212\u9069\u611f\uff0c\u9019\u500bSandblasted\u81ea\u52d5\u6b3e\u5f0f\u5c31\u662f\u4e00\u500b\u578b\u683c\u3001\u8f15\u5de7\u3001\u8212\u9069\u7684\u4ee3\u8868\u3002\u5373\u4f7f\u4e0d\u662f\u9336\u8ff7\uff0c\u4e5f\u6c92\u6709\u523b\u610f\u8ffd\u6c42\u8d85\u8584\u6b3e\u5f0f\uff0c\u9047\u4e0aOcto Finissimo\u4e5f\u6703\u88ab\u5b83\u6574\u500b\u89f8\u611f\u3001\u6253\u78e8\u3001\u91cd\u91cf\u3001\u539a\u5ea6\u6240\u9707\u64bc\uff0c\u8cb7Bvlgari\u7684\u8155\u9336\u5df2\u6210\u70ba\u4e00\u7a2e\u9ad4\u9a57\uff0c\u9ad4\u9a57\u4e00\u7a2e\u4ee4\u4eba\u96e3\u4ee5\u6297\u62d2\u7684\u8d85\u51e1\u8cea\u611f\u3002
\n\u670b\u53cb\u554f\u6211\uff0c\u7d04\u5341\u842c\u7684\u9810\u7b97\uff0c\u8cb7\u4ec0\u9ebc\uff1f\u4eca\u5929\u53ef\u80fd\u5341\u500b\u6709\u4e03\u500b\u90fd\u56b7\u8457\uff0c\u4e0d\u662f\u53ea\u5f97\u4e00\u500b\u9078\u64c7\u55ce\uff1f\u4f60\u554f\u6211\uff1f\u6211\u90fd\u53ea\u5f97\u4e00\u500b\u9078\u64c7\u3002\u7d04\u5341\u842c\uff0c\u5c31\u53ef\u4ee5\u8cb7\u5230Bvlgari\u7684Octo Finissimo\u81ea\u52d5\u76ae\u5e36\u6b3e\u5f0f\u3002\u8b58\u8cb7\u7684\uff0c\u4e00\u5b9a\u8cb7\u9019\u500b\u3002\u5341\u842c\u4ee5\u4e0b\u800c\u6709\u7576\u4eca\u4e4b\u6700\uff0c\u53ef\u4ee5\u8cb7\u5230\u7576\u4eca\u6700\u8584\u7684\u81ea\u52d5\u6b3e\u5f0f\u4e4b\u4e00\uff0c\u9019\u4e0d\u662f\u5fc5\u7136\u4e4b\u9078\u55ce\uff1f\u4f46\u504f\u504f\u4eca\u5929\u5c31\u662f\u9336\u58c7\u6700\u597d\u7684\u6642\u4ee3\uff0c\u4ea6\u662f\u6700\u58de\u7684\u6642\u4ee3\u3002\u6700\u597d\u7684\u6642\u4ee3\uff0c\u56e0\u70ba\u7adf\u7136\u53ef\u4ee5\u4e0d\u6d88\u5341\u842c\u5c31\u8cb7\u5230\u6b64\u7b49\u5091\u4f5c\u3002\u6700\u58de\u7684\u6642\u4ee3\uff0c\u662f\u56e0\u70ba\u4ecd\u7136\u6709\u5f88\u591a\u4eba\u4e0d\u4ee5\u70ba\u7136\uff0c\u4ecd\u7136\u53ea\u8457\u773c\u5225\u4eba\u7684\u8a8d\u540c\uff0c\u4ecd\u7136\u53ea\u8ffd\u6c42\u71b1\u9580\u7684\u6b3e\u5f0f\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

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survive\uff0c\u66f4\u9051\u8ad6\u767c\u5c55\u3002\u54c1\u724c\u6295\u653e\u903e\u4e00\u534a\u5ba3\u50b3\u8cc7\u6e90\u5230\u7db2\u4e0a\u5e73\u53f0\uff0c\u7559\u7d66\u50b3\u7d71\u7d19\u5a92\u7684\u6240\u9918\u7121\u5e7e\uff0c\u5e7e\u4e4e\u53ef\u4ee5\u8aaa\u51b7\u98ef\u6b98\u7fb9\uff0c\u9935\u4e0d\u98fd\uff0c\u7e8c\u547d\u800c\u5df2\u3002\u4e16\u9053\u82e5\u6b64\uff0c\u53ef\u6028\u5f97\u8ab0\u3002\u60df\u7db2\u4e0a\u5831\u5c0e\uff0c\u5927\u90e8\u4efd\u90fd\u53ea\u80fd\u873b\u8713\u9ede\u6c34\uff0c\u4e0d\u5920\u6df1\u5165\u3002\u53ef\u4eca\u5929\u5927\u5bb6\u5c31\u662f\u4e0d\u8981\u9577\u7bc7\u5927\u8ad6\uff0c\u516b\u6b72\u81f3\u516b\u5341\u6b72\uff0c\u8ab0\u4e0d\u62ff\u8457\u4e00\u53f0\u624b\u6a5f\uff0c\u611b\u4e0d\u91cb\u624b\u3002\u50be\u5411\u7db2\u4e0a\u5e73\u53f0\uff0c\u5982\u6b64\u505a\u6cd5\uff0c\u5176\u5f0a\u6709\u4e09\u3002\u7b2c\u4e00\uff0c\u4ec0\u9ebc\u4e5f\u8981\u5feb\uff0c\u8cc7\u8a0a\u8981\u5feb\u4e4b\u9918\uff0c\u770b\u90fd\u8981\u770b\u5f97\u5feb\u3002\u4e0d\u8b80\u5b57\uff0c\u770b\u756b\u9762\uff0c\u5169\u5206\u9418\u5df2\u7d93\u662f\u6975\u9650\uff0c\u982d\u5341\u79d2\u5c31\u8981\u5438\u775b\u3002\u65bc\u662f\u5927\u5bb6\u53ea\u6c42gimmick\uff0c\u6c42noise\uff0c\u5927\u54c1\u724c\u6709\u77e5\u540d\u5ea6\u53ef\u8f03\u6613\u5f15\u4eba\u6ce8\u610f\uff0c\u7136\u5f8c\u5916\u8868\u6bd4\u5167\u6db5\u91cd\u8981\u767e\u500d\u3002\u4e00\u5207\u8b8a\u6210\u6f6e\u6d41\uff0c\u5feb\u4f86\u5feb\u53bb\uff0c\u5982\u6f6e\u6c50\u66f4\u66ff\u3002\u5230\u505a\u50b3\u5a92\u7684\u4e5f\u8feb\u65bc\u7121\u5948\uff0c\u9806\u61c9\u6f6e\u6d41\uff0c\u53ea\u722d\u671d\u5915\uff0c\u8981\u5feb\u8981\u65b0\u8981\u5438\u773c\u7403\uff0c\u5927\u5bb6\u90fd\u62cd\u5169\u5206\u9418\u7684\u77ed\u7247\uff0c\u80fd\u6709\u591a\u5c11\u5dee\u7570\uff1f\u6709\uff0c\u6709\u660e\u661f\u6709\u7f8e\u5973\uff0c\u7576\u7136\u66f4\u53d7\u6b61\u8fce\u3002\u82e5\u53ea\u770b\u6210\u679c\uff0c\u6349\u5230\u8001\u9f20\u5c31\u662f\u597d\u8c93\uff0c\u5225\u9053\u8c8c\u5cb8\u7136\u3002\u65bc\u662f\u5927\u5bb6\u90fd\u505a\u540c\u4e00\u6a23\u7684\u6771\u897f\uff0c\u6b64\u5176\u4e00\u5f0a\u3002 \u7b2c\u4e8c\uff0c\u56e0\u70badigital\u5c31\u662fmass\uff0c\u5927\u5bb6\u90fd\u53ea\u8457\u773c\u6578\u64da\uff0cclick rate\u4e00\u76ee\u4e86\u7136\u3002\u4e0d\u5920mass\u7684\uff0c\u6ce8\u5b9a\u5728\u6b64\u6d2a\u6d41\u4e0b\uff0c\u4e0d\u662f\u88ab\u6df9\u6c92\uff0c\u5c31\u53ea\u80fd\u96a8\u6ce2\u9010\u6d41\u3002mass\u4e0d\u4e00\u5b9a\u4fd7\uff0c\u66f2\u9ad8\u4ea6\u4e26\u975e\u5927\u6652\uff0c\u751a\u81f3\u53ef\u80fd\u6709\u4eba\u8aaa\uff0c\u6839\u672c\u6c92\u6709\u9ad8\u4f4e\u4e4b\u5206\uff0c\u6c92\u5206\u597d\u58de\uff0c\u9ad8\u4f4e\u597d\u58de\u5c31\u662f\u53d7\u6b61\u8fce\u8207\u5426\u3002\u4e0d\u5206\u9ad8\u4f4e\uff0c\u4e0d\u8fa8\u597d\u58de\uff0c\u5176\u5f0a\u4e4b\u4e8c\u4e5f\u3002\u7b2c\u4e09\uff0c\u53ea\u6c42click rate\uff0c\u53ea\u6c42engagement\uff0c\u5927\u5bb6\u90fd\u4f9d\u6a23\u846b\u8606\uff0c\u5927\u5bb6\u90fd\u4e0d\u5206\u597d\u58de\uff0c\u7136\u5f8c\u6700\u591a\u4eba\u770b\u7684\u77ed\u7247\uff0c\u5c31\u662f\u6709\u660e\u661f\u5c31\u662f\u6709\u7f8e\u5973\u3002\u5230\u6700\u5f8c\u5927\u5bb6\u90fd\u5fd8\u8a18\u4e86\uff0c\u53c8\u6216\u8005\u6839\u672c\u4e0d\u66fe\u5728\u610f\uff0cthe product itself\u3002\u4e0d\u932f\uff0c\u5ee3\u544a\u5176\u4e2d\u4e00\u500b\u76ee\u6a19\u5c31\u662f\u9019\u6a23\uff0c\u8b93\u4f60\u770b\u4e0d\u5230\u771f\u5be6\uff0c\u88fd\u9020\u5047\u8c61\u3002\u4f46\u50b3\u5a92\u4e0d\u662f\u8981\u5927\u5bb6\u770b\u6e05\u771f\u76f8\u55ce\uff1f\u4f60\u5728\u6240\u6709\u6578\u78bc\u5e73\u53f0\u4e0a\u770b\u5230\u7684\uff0c\u56fa\u7136\u6709\u597d\u591a\u771f\u5be6\uff0c\u53ef\u93e1\u4e2d\u82b1\u6c34\u4e2d\u6708\u7684\u4e5f\u4e0d\u6703\u5c11\uff0c\u6b64\u7b2c\u4e09\u5f0a\u4e5f\u3002\u80fd\u5426\u7d55\u8655\u9022\u751f\uff1f\u77ed\u671f\u5167\u6c92\u53ef\u80fd\u3002\u66f8\u5831\u6524\u4e5f\u8cb7\u5c11\u898b\u5c11\uff0c\u672a\u4f86\u53ea\u6709\u7db2\u4e0a\u5e73\u53f0\u3002\u5c07\u4f86\u7db2\u4e0a\u5a92\u9ad4\u6703\u5426\u6539\u8b8a\uff1f\u4e00\u5b9a\u6703\uff0c\u4f46\u5982\u4f55\u6539\u8b8a\uff1f\u6211\u5b8c\u5168\u4e00\u9ede\u982d\u7dd2\u4e5f\u6c92\u6709\u3002   \u53ea\u8fa6\u5c0f\u578b\u6d3b\u52d5   \u50b3\u5a92\u58ae\u843d\uff0c\u54c1\u724c\u4e5f\u4e0d\u80fd\u7368\u5584\u5176\u8eab\u3002\u4f9d\u8cf4\u7db2\u4e0a\u5e73\u53f0\u5ba3\u50b3\uff0c\u8ddf\u5df2\u5f80\u7684\u505a\u6cd5\u5927\u76f8\u9015\u5ead\uff0c\u4ed6\u5011\u4e5f\u5728\u9069\u61c9\uff0c\u4e5f\u516d\u795e\u7121\u4e3b\u3002\u4ee5\u524d\u505a\u9a5a\u5929\u5730\u6ce3\u9b3c\u795e\u7684\u5927\u578b\u6d3b\u52d5\uff0c\u505aglobal event\uff0c\u505aregional 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cares\uff0c\u6211\u5011\u90fd\u53ea\u662f\u8b80tagline\uff0c\u770b\u76f8\u7247\u800c\u5df2\uff0cwhy bother\uff1f \u751a\u81f3\u5230\u8981\u70bamarketing\u69cb\u601dcampaign\uff0c\u4e5f\u8ddf\u904e\u53bb\u505a\u6cd5\u5b8c\u5168\u4e0d\u4e00\u6a23\u3002\u4ee5\u524d\u8981\u626d\u76e1\u516d\u58ec\uff0c\u4e0d\u6210\u529f\u4fbf\u6210\u4ec1\u3002\u4eca\u5929\uff0c\u53ea\u6c42\u591a\uff0c\u91cf\u5ea6\u6210\u529f\u7684\u5c3a\u8ddf\u4ee5\u524d\u4e0d\u4e00\u6a23\u3002\u8981think out of the box\uff0c\u4ec0\u9ebc\u4e5f\u53ef\u4ee5\u8a66\uff0c\u65bc\u662f\u4ec0\u9ebc\u4e5f\u8a66\u4e00\u4e0b\u3002It doesn’t 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